Mr Beast Feastables Youtube Marketing Strategy
Most people see a chocolate bar. I see one of the best YouTube marketing case studies out there. Mr Beast Feastables launched in January 2022. By the end of that year, it was stocked in Walmart stores across the US. By 2024, it reportedly did about $250 million in sales. And...
Tested if “AI-Friendly” Content Actually Helps Once AI Overviews Eat Your Query
You search your best keyword. And there it is: a big AI answer sitting above everything, with your page buried underneath. That’s what AI Overviews do. They answer the question before anyone gets to your link. So the advice flying around is to write...
If You Were Hiring an SEO Person, What Would You Actually Ask Them?
Hiring an SEO is risky if you don’t know what to ask. Here are 9 questions, backed by Google’s own advice, that separate real experts from smooth talkers.
Hiring an SEO feels a bit like hiring a mechanic. You don’t really know what’s under the...
How Would I Do Dental SEO for a Dental Clinic? My Step-by-Step Strategy
A dentist messaged me a few weeks back asking why his clinic wasn’t showing up on Google even though he’d been open for six years. Good reviews, decent location, nothing wrong with the practice itself. The problem was that nobody had ever done any real dental SEO...
I Managed a GMB Profile for 30 Days Here’s What I Did to Stop Rankings From Dropping
So a client walked up to me a few weeks back, pretty frustrated, saying their business had basically vanished from the map pack. Same business, same address, same phone number. Nothing changed on their end. But their GMB profile that’s Google Business Profile,...
How a $10,000 Marketing Agency Gave a Business Owner Just 3 Bot Followers
I came across a story on Reddit a few days ago that I haven’t been able to stop thinking about. A business owner posted in r/InstagramMarketing about paying a marketing agency $10,000, that’s somewhere around ₹8.3 lakh at current exchange rates, over three months....
19 Digital Marketing Claude Skills That Will 5x Your Productivity, Download Free
I’ve spent the better part of this year building out a library of Digital Marketing Claude Skills, tools specifically designed for SEO, PPC, content, and everything else that eats up a marketer’s day. Not because it was a fun side project, though honestly, it kind...
Top Remote Job Websites for Digital Marketing, Better Than LinkedIn in 2026
Here’s the thing nobody really tells you: LinkedIn isn’t built for remote-first hiring. It’s built for hiring, period, remote or not, and it treats both the same way. If you’re specifically hunting for remote digital marketing roles, that’s a...
