I’ve spent the better part of this year building out a library of Digital Marketing Claude Skills, tools specifically designed for SEO, PPC, content, and everything else that eats up a marketer’s day. Not because it was a fun side project, though honestly, it kind of was. I built them because I was tired of typing out the same instructions over and over again every single time I opened a new chat.
You know the drill. You open Claude, you explain what a good cold email looks like for your niche, you explain your pricing psychology preferences, you explain how you want your CRO audits structured, and by the time you’re done explaining, you’ve burned fifteen minutes before any actual work even starts.
So I built 19 Skills that fix that. And today, I’m giving all of them away for free.
What Are Digital Marketing Claude Skills, Actually?
If you haven’t used Skills yet, here’s the short version. A Claude Skill is a folder of instructions, examples, and sometimes scripts, that Claude automatically loads whenever it’s relevant to what you’re asking. Instead of re-explaining your process every time, you build it once, and Claude just knows how to do it going forward.
Anthropic rolled this out as a core feature across Claude.ai, Claude Code, and the API, and it’s available on Free, Pro, Max, Team, and Enterprise plans. Once a Skill is active in your account, Claude pulls it in automatically the moment your request matches what it’s built for. No need to say “use my skill,” it just happens.
For digital marketing work specifically, this is a genuinely big deal. Most of what we do all day is repeatable. Writing ad copy follows patterns. Auditing SEO follows a checklist. Building a marketing plan follows a structure. Once that process lives inside a Skill instead of your memory or a messy Google Doc, Claude executes it the same way, every single time, whether it’s 9am on a Monday or midnight before a client deadline. That’s really the whole point behind building a set of Digital Marketing Claude Skills instead of just relying on generic prompts.
The 19 Digital Marketing Claude Skills, and What Each One Actually Does
Here’s the full list. I built these around the actual workflows I run at The Fixer Marketing, day in and day out, for real client work.
1. Ad Creative — Generates and iterates on ad headlines, descriptions, and full ad variations for Google, Meta, and LinkedIn, built for scale testing.
2. Ads — Handles paid campaign strategy, audience targeting, and budget/bidding decisions across platforms.
3. AI SEO — Optimizes content specifically for AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews, this is the AEO/GEO layer most agencies still haven’t figured out.
4. Cold Email — Writes B2B cold outreach and follow-up sequences built to actually get replies, not just get sent.
5. Competitors — Builds comparison pages, alternative pages, and battle cards against named competitors.
6. Content Strategy — Plans out what to actually write about, topic clusters, editorial calendars, content pillars.
7. Copywriting — Writes and rewrites persuasive page copy for homepages, landing pages, and pricing pages.
8. CRO — Audits and improves conversion rates on any page or form that isn’t converting the way it should.
9. Customer Research — Synthesizes interviews, reviews, and support tickets into real customer insight, not guesswork.
10. Lead Magnets — Plans and structures downloadable lead magnets built for real email capture.
11. Marketing Ideas — A brainstorming engine for when you’re stuck and need fresh growth ideas fast.
12. Marketing Plan — Builds a full, structured marketing plan mapped to budget, team size, and growth stage.
13. Marketing Psychology — Applies behavioral science and persuasion principles directly into your marketing decisions.
14. Onboarding — Optimizes post-signup user activation and first-run experience for SaaS and apps.
15. Pricing — Helps structure pricing tiers, packaging, and monetization strategy.
16. Programmatic SEO — Builds SEO pages at scale using templates and structured data.
17. Schema — Adds structured data and JSON-LD markup so your pages qualify for rich results in Google.
18. SEO Audit — Runs a full technical and on-page SEO diagnostic, the same process we use before pitching any new client.
19. Social — Handles content creation, repurposing, and scheduling across LinkedIn, Twitter/X, Instagram, and TikTok.
Why I’m Calling This a 5x, Not Just a Nice-to-Have
I don’t throw around numbers like “5x” lightly, so let me actually explain where it comes from.
Before I built these, a full SEO audit for a new prospect used to take me close to two hours of manual back-and-forth with Claude, explaining the framework, correcting the structure, re-explaining what I wanted flagged. With the SEO Audit skill built in, that same audit now takes about 20 minutes, and it’s more consistent than what I was producing manually, because the Skill doesn’t forget a step the way I sometimes did at 11pm on a Tuesday.
Stack that across cold email sequences, ad copy variations, and content planning, and the math genuinely gets you into 5x territory on time spent versus output produced. That’s not a marketing exaggeration, it’s just what happens when a repeatable process stops living in your head and starts living in a Skill.
How to Actually Use These
Getting a Skill running takes about two minutes:
- Download the Skill zip file you want
- Go to Settings in Claude, and make sure Skills is enabled
- Upload the zip file
- Toggle it on
- Start a new chat and just ask for what you need, Claude pulls the Skill in automatically when it’s relevant
That’s genuinely it. No coding required, no complicated setup.
Get All 19, Free
I built these for my own agency work, and honestly, this set of Digital Marketing Claude Skills has made a bigger difference to how The Fixer Marketing operates day to day than most tools I’ve paid for. So instead of sitting on them, I’m giving the full set away.
If you’re running SEO, PPC, content, or any kind of digital marketing work, and you’re tired of re-explaining your process to Claude every single time, grab the full library below. It’s free, it’s ready to use, and it’s the exact setup we run on internally.
